Achieving business goals through podcasts
Podcasts are a great way for entrepreneurs:in to connect with their target audience and achieve their individual business goals. With our many years of experience in business consulting, coaching & video marketing, we are exactly the right contact for your business podcast.
A successful podcast offers your company very clear benefits:
- You can sell your products and services via podcasts
- You increase your reach and visibility
- You are perceived as THE expert in your field
- You address completely new target groups
- You strengthen your ties with existing customers
- You strengthen your brand
Below you will find the most comprehensive service on the Austrian market for podcast creation. We are happy to develop your individual podcast in its entirety. Of course, the modules can also be booked individually.
Module 1
Podcast idea, concept & strategy development
At the beginning of every podcast there is always a clear formulation of goals and a clearly defined target audience. Based on these definitions, we develop an individual podcast strategy for your company and thus optimise your chances of success.
This includes:
- Creative process: topic identification & concept development based on your company.
- Creative process: Development of an individual podcast format
- Target group definition
- Definition of content based on the target group
- Name development
- Logo development
- Definition of publication intervals & platforms
- Competition analysis
Module 2
Podcast Coaching – Storytelling & Performance
In addition to a clear strategy, the performance of the podcast host is decisive for the success of a podcast. From an introduction with a "hook", to storytelling & questions, to the choice of outfit, we leave nothing to chance. Our podcast coaching sessions are individually tailored to your needs.
In our One 2 One Coaching you will learn:
- The basics of podcasting
- Modern storytelling: How to tell a good story & thus increase the dwell time and reach of the podcast.
- How to establish & present yourself as an expert
- How to conduct interviews and inspire guests
- How to integrate call-to-actions into your podcast
- Contact me today to arrange a free initial consultation for your individual podcast coaching.
Module 3
Production
The technical part of recording a podcast is often a major stumbling block for many podcasters. Here it's all about quality! Perfect sound for podcasts and an aesthetic camera image for video podcasts are essential for a long retention time & a high reach.
Our services:
- Technical advice and support for recording audio and video podcasts.
- Editing of audio and video material
- Provision of technical infrastructure (microphones, lighting, hosting).
- Creation of a set design & lighting for video podcasts
- Training for independent recording & Editing of audio and video podcasts
Module 4
Podcast Marketing
Your podcast success needs one thing above all: reach! Strategy, storytelling & performance, as well as impeccable quality lay the foundation for this. But it also needs one more thing: the right distribution and marketing of your podcast.
Our marketing services:
- SEO optimised publishing of your podcast
- Distribution on all common platforms
- Optimised title creation for the highest possible click rates
- Optimised thumbnail creation for the highest possible click-through rates
- Implementation of a marketing strategy using short videos (TikTok, YouTube Shorts, Instagram Reels & Facebook Stories)
- Success measurement & adaptation
Podcast can be recorded on site at your company or in Nik Pichler's studio
