High-impact storytelling
Benefit-oriented communication
Workshop mit Nik Pichler
Storytelling has changed massively! Based on the latest findings from the new media, I will show you in this workshop how to find the core of high-impact stories and how to effectively structure and formulate them using benefit-oriented communication.
Your benefit:
You will understand the principle of benefit-oriented storytelling and learn how stories today are dramaturgically structured to achieve large reach and high interaction.
I explain how you can recognise the essence of complex content and communicate it in a benefit-oriented way.
Together we will work out practical examples.
Too much content. Too little impact.
Away with the hawker's tray!
Too often, too much is communicated, but the first image or the first sentences are decisive for the success or failure of communication. If the target group does not recognise an individual benefit, no impact is achieved. It is therefore essential to communicate in a benefit-oriented way. This means filtering out a clear benefit and telling it in a special dramaturgy. This is a successful principle that I apply successfully for myself and my clients.
My expertise
In my 28-year career as a communication expert, I have successfully told many stories for entrepreneurs, always closely observing the development of communication and quickly responding with the development and testing of my tools. My stories in Nik Pichler's online presences have reached more than 5 million people in the last 4 years and thus achieved a strong impact. What I teach, I practice successfully myself.
Facts:
Workshop with max. 6 persons/Duration: 4 hours
The workshop is aimed at:
Entrepreneurs, managers, employees,
who want to tell stories successfully in videos, web, print and presentations.
DATES ON REQUEST
Location: Studio at the Naschmarkt by Nik Pichler.
Price: 680,- € per person excl.
I AM ALSO HAPPY TO OFFER INDIVIDUAL WORKSHOPS FOR YOU OR YOUR TEAM ON DESIRED DATES.
The workshop takes place in the studio at the Naschmarkt or virtually.
