Dominant Pro are high-end strings
The challenge with this spot was to use the virtuoso skills of one of the best violinists Emmanuel Tjeknavorian to focus on strings - not him. That is why we have chosen these lighting moods and camera work. Dominant Pro are high-end strings for professional violinists. They are the advancement of the world's best-selling violin strings. Our job here was to create awareness, closeness and sensitivity for this product among professionals. For this purpose we shot this soulful spot with Emmanuel Tjeknavorian on the Muth stage and enjoyed every minute.