I had a good connection to the Davidoff brand from the very beginning. Thanks to the exceptionally good cooperation with Birgit Rieder, who initiated me into the secrets of the brand and its founder Zino Davidoff. I immersed myself in the person of this great company founder and from this I created an image spot and image photographs. For the first time we photographed and filmed simultaneously. So I worked first as a director and then as a photographer. This made it possible to use this extraordinary set energy for both. We worked with models but also with my friends in Trieste. It was important to me to create a unique authentic production that would have pleased Zino Davidoff. It was unbelievably hot in Trieste and we always had two short time slots to realize our project. In addition, there were heavy storms shortly before our arrival, which fortunately calmed down as soon as we started.