Davidoff Produkt Shooting
Product Campaign Davidoff
The assignment to shoot the Davidoff campaign was a really big challenge for me, because I had two options: Take the safe way or be brave and take the extraordinary. I decided on the second one and went to Trieste with various products. I had discovered incredibly diverse patterns on the floor in the old harbour, which dates back to the times of Maria Theresa, and my idea was to combine them with Davidoff's lifestyle products and that's what I did. Even though I often asked myself during the shooting: "What am I doing?", because I was actually putting valuable things on the dirty floor, my idea was fulfilled and it was a success.