"Can you see it?"

"Can you see it?" #schmittenreflected by Nik Pichler

Using reflection art photography, his chosen art form, the Austrian photographer Nik Pichler shows the Schmitten ski resort in extraordinary pictures in the series “Kunst im Schnee” (“Art in Snow”). He uses glass panels of gondolas, lift stations, ski lodges, and snow groomers and turns them into art objects. For the very first time, after metropolises such as New York, Los Angeles, Paris, Madrid, Tel Aviv, Berlin and Vienna, he portraits a combination of nature, man, technology and sports in Austria. The open air gallery on the Panorama Plateau (located 2,000 meters above sea level) is made of oversized blocks of snow (made of 220 cubic meters of snow). They were created in only 10 days by the Schmitten team and sculptor Michael Gappmeier, based on a design by Siegfried Ebner (Porsche Design Studio).

For Nik Pichler the adventure of life does not happen on the surface. And that is what his pictures show us. With his art form he invites all of us to expand our field of vision, change perspectives and redefine their focus. Nick Pichler’s photos are deliberately composed pictures and no photomontages or multiple exposures. He chooses specific perspectives and uses reflections to create a connection between elements, which are separated in reality. “His photos become mirrors for the self-observation and self-reflection of our society. Like a monumental selfie, the work of Nik Pichler makes us think about what the world looks like today,” says Maria Carolina Sandretto and Tony Guerrero, the curators of his exhibition “Narcistecture” in New York’s Whitebox.„I want to create pictures in which the adventure of discovering something new never ends,” says Nik Pichler. Let the adventure begin!


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Nik Pichler

Nik Pichler is a communication expert, photographer, and director with an international background. He and his brand stand for open-mindedness, courage, appreciation, and style. Nik Pichler and his team implement brand identities, corporate identities, as well as  product advertising and image advertising campaigns for small, medium-sized, and large companies in Austria and around the world. His portfolio is based on a values-based strategy and comprises film, video, photography, social media (Facebook, LinkedIn, Instagram, YouTube) as well as print productions and web presences. Nik Pichler is known for his clear consulting style, authentic strategies, extraordinary ideas, and successful realizations. As an advisor, Nick Pichler also supports his clients’ personal and professional development.



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