Steve and me


In November 2014, the Austrian photographer Nik Pichler interpreted Steve Kaufman – Andy Warhol’s assistant and renowned pop artist in his own right – with his “reflection art photography” technique. With this kind of photography he created a connection between the here and now, and the Pop art of its time. He chose shop windows on Rodeo Drive and Melrose Avenue as reflective surfaces for Steve Kaufman’s original pictures (incl. Marilyn Monroe, James Dean, Princess Diana and Salvador Dalí). To everyone’s surprise he did not start out by working with reflections but had these pictures taken from their frames and laid them out on streets, highways, and in backyards, or stuck them on house walls in L.A. to photograph them. “I need to bring him down to lift him up“, he explained. He created two series this way: “Steve and Me” in reflection art as well as “Smart Street Art“.

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Nik Pichler

Nik Pichler is a communication expert, photographer, and director with an international background. He and his brand stand for open-mindedness, courage, appreciation, and style. Nik Pichler and his team implement brand identities, corporate identities, as well as  product advertising and image advertising campaigns for small, medium-sized, and large companies in Austria and around the world. His portfolio is based on a values-based strategy and comprises film, video, photography, social media (Facebook, LinkedIn, Instagram, YouTube) as well as print productions and web presences. Nik Pichler is known for his clear consulting style, authentic strategies, extraordinary ideas, and successful realizations. As an advisor, Nick Pichler also supports his clients’ personal and professional development.



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